Adventurous Young Explorers
Campaign and App Concept
Photomanipulation, graphic design
AYE was the winning competition entry at the Highlands and Islands Tourism Awards in 2018.
The brief involved designing a solution which would attract the next generation of tourists to the Highlands and Islands.
I came up with a concept called "AYE", an acronym for "Adventurous Young Explorers" and I used this to develop exciting promotional visuals and an app concept.
The AYE app goes beyond a tourist information app and allows users to collect EXPloration Points as they travel. They can share their progress with friends and redeem points at participating local businesses/attractions.