Adventurous Young Explorers

Campaign and App Concept

Photomanipulation, graphic design

AYE was the winning competition entry at the Highlands and Islands Tourism Awards in 2018. 

The brief involved designing a solution which would attract the next generation of tourists to the Highlands and Islands. 

I came up with a concept called "AYE",  an acronym for "Adventurous Young Explorers" and I used this to develop exciting promotional visuals and an app concept.  

The AYE app goes beyond a tourist information app and allows users to collect EXPloration Points as they travel.  They can share their progress with friends and redeem points at participating local businesses/attractions.